I began my career at Dentsu Webchutney as a Senior Motion Graphic Designer. In that fast-paced agency environment, I learned how brands think, how briefs come alive, and how ideas can shift culture when executed right. Those years gave me a strong foundation in design, craft, and creative problem-solving.

But design was only the starting point. My peers and mentors often saw something more in me—an instinct for visuals, an eye for detail, and a way of thinking beyond the frame. That encouragement pushed me to step into direction, a transition that felt less like a leap and more like a natural evolution of my storytelling.

Since then, I’ve gone on to direct films for brands like Zomato, boAt, Ajio, and Porter. Each project has been about more than just meeting a brief—it’s been about finding the balance between a brand’s voice and my creative vision, and shaping work that connects, resonates, and lives as cultural currency.

For me, filmmaking isn’t just about creating ads. It’s about telling stories that people remember.